The Earworm restroom service at Mall of the South has been an incredibly valuable addition to our customer experience strategy. The ability to play targeted, real-time messaging within the restrooms allows us to engage directly with our shoppers in a highly effective and immediate way.
This platform not only enhances communication but also reinforces our commitment to maintaining exceptional cleaning and operational standards. By inviting customers to reflect on their experience in the moment, we are able to proactively address feedback, resolve concerns swiftly, and continuously improve our service offering.
It is truly rewarding to have a channel that enables meaningful, real-time interaction with our customers, while simultaneously strengthening transparency and trust. This has significantly elevated how we connect with and respond to our shoppers.
- Hester Smith, Centre Manager
Earworm has introduced a simple yet powerful way for us to connect with our customers in a space that is often overlooked. By turning restroom areas into an additional communication channel, we’re able to engage shoppers in a more direct and memorable way.
The real value lies in the immediacy—being able to share relevant messaging and gather feedback while customers are still in the centre gives us a clear advantage. It allows us to stay responsive, fine-tune our service offering, and ensure that our standards consistently meet expectations.
Since implementing Earworm, we’ve seen a positive shift in how we communicate with our shoppers. It has strengthened our ability to listen, respond, and enhance the overall experience in a way that feels both modern and customer-focused
- Wilna Savio, Centre Manager
At Atterbury Value Mart, Earworm has proven to be a valuable addition to our centre operations, not only as a communication tool but also as a source of practical insights. While its ability to engage shoppers in a direct and memorable way is appreciated, the platform has been particularly beneficial in helping us better understand customer flow within the centre.
In the absence of traditional foot count systems, Earworm provides us with an alternative lens on shopper movement and engagement patterns. This has enabled us to make more informed, data-driven decisions around operations, tenant support, and overall centre management.
Additionally, the real-time nature of the platform allows us to remain responsive to shopper sentiment and continuously refine our offering to better meet customer expectations.
Overall, Earworm contributes meaningfully to both our operational understanding and our ongoing efforts to enhance the shopper experience.
- Corné vd Walt-Nieman, Marketing Manager
